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September 21, 2018
google responsive display ads
21
Sep

Google’s Responsive Display Ads: What You Need to Know

Last week Google announced the roll out of responsive display ads–a new type of paid advertisement that may dramatically improve the ad landscape for online businesses. As Google notes, responsive display ads (RDA) use the power of Google’s own machine learning algorithm “to determine the optimal combination of assets for each ad slot” (Source). google responsive display...
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