Sprec came to us with a clear understanding that their website was outdated and lacking the level of professionalism their clientele expects. One of their biggest issues was that their site was not responsive making the viewing experience on mobile or tablet unpleasant for visitors, so we knew from that outset that making a site that is attractive and easy to use regardless of viewing platform would be a priority for the site.
With our goals in place and a firm understanding of Sprec’ clientele, we began wire framing the page designs. Knowing that visitors predominantly were exploring the Sprec website in order to vet Sprec as reputable fund managers, we decided to put some key statistics on the homepage through some well placed design elements.
By inundating visitors with Sprec’ success from the outset, we immediately began removing any doubt visitors might have.
Once our wireframes were finalized we moved into the design phase of the project. Sprec had recently gone through a full rebranding process, updating their logo and honing in on core brand colours. Focusing on elegance, we stuck predominantly to shades of black throughout the site while breaking up the darker tones with a healthy amount of whitespace to let the design breath
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.